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  • Writer's pictureSara Flowers

Secrets to Success with a Corporate Culture of Health

Your Business Blueprint of Wellness Strategies for Expansion, Scaling, and Growth


In today's competitive business landscape, organizations are constantly seeking strategies to expand, scale, and achieve sustainable growth. One powerful but often overlooked approach is cultivating a culture of health.

Sara Flowers - Harvard Certified for "Improving Your Business Through a Culture of Health"

In this thorough guide, we will unveil the secrets to success with a corporate culture of health, providing step-by-step instructions and best practices for implementing corporate wellness strategies that drive expansion, scaling, and overall business growth.


I'll answer your important questions, point out common pitfalls for you to avoid, and provide guidance on selecting the right expert to help turn your dreams, goals, and aspirations into reality.

I'll use my decades of experience as a corporate trainer and certified wellness professional to help you understand the difference between a culture of health versus a corporate wellness program.


And I'll provide guidance on maximizing its benefits based on my knowledge from being Harvard-certified for "Improving Your Business Through a Culture of Health."


Since so many studies show how impactful this can be, I'll cover these vital top six topics:


Defining a Culture of Health

The short answer is that culture refers to "the way we do things around here." Therefore a culture of health means "the way we do things around here" focuses on a complete state of physical, mental, and social well-being.

The longer answer is that a culture of health refers to an organizational environment and set of values that prioritize and promote the health and well-being of employees. It encompasses a comprehensive approach to health, encompassing physical, mental, emotional, and social well-being.

The World Health Organization defines "health" as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity."

When we think about health, these five dimensions typically come to mind: emotional, physical, mental, quality of life, and reaching your full potential. These five dimensions are interrelated, either positively or negatively. For example, poor physical health can negatively impact your mental health, while emotional well-being positively affects your quality of life.

A culture of health goes beyond individual wellness initiatives and becomes deeply embedded in the workplace culture, practices, policies, and norms.


Significance in the Workplace

The significance of a culture of health in the workplace is substantial, as it impacts both employees and the organization as a whole. Here are key aspects highlighting its significance:

  • Employee Well-Being: A culture of health recognizes that employees are the most valuable asset of an organization. It demonstrates a commitment to supporting their well-being, fostering a positive work environment, and creating opportunities for personal and professional growth. Organizations can enhance job satisfaction, engagement, and work-life balance by prioritizing employee health.

  • Improved Productivity: When employees feel supported, and their health needs are addressed, they are more likely to be engaged and productive. A culture of health provides resources, programs, and policies that encourage healthy behaviors, leading to reduced absenteeism, increased presenteeism (being present and fully engaged at work), and higher productivity levels.

  • Health-Related Cost Reduction: By investing in a culture of health, organizations can experience long-term cost savings. Prioritizing preventive care, wellness programs, and promoting healthy habits can help reduce healthcare costs associated with chronic diseases. Additionally, a culture of health can contribute to lower insurance premiums and decreased costs related to employee turnover and sick leaves.

  • Talent Attraction and Retention: In today's competitive job market, employees seek employers that prioritize their well-being. A culture of health can serve as a significant differentiator, attracting top talent and increasing employee retention. Organizations that prioritize employee health and well-being demonstrate their commitment to creating a positive work environment and fostering a supportive culture.

  • Enhanced Organizational Reputation: A culture of health positively influences an organization's reputation both internally and externally. Employees feel valued and supported, leading to increased job satisfaction and positive word-of-mouth. Externally, a reputation for prioritizing employee health can attract customers, clients, and partners who value organizations with strong ethical and people-centric practices.

  • Compliance and Risk Management: A culture of health can help organizations meet legal and regulatory requirements related to employee health and safety. By implementing appropriate policies, programs, and procedures, organizations can mitigate risks and create a safer work environment, reducing the likelihood of workplace accidents and related liabilities.

  • Positive Organizational Culture: A culture of health is an integral part of a positive organizational culture. It fosters collaboration, teamwork, and a sense of belonging among employees. It promotes open communication, trust, and employee empowerment, leading to higher morale, greater job satisfaction, and improved organizational performance.

By fostering a culture of health, organizations can create an environment where employees thrive, leading to increased success and sustainable growth.

The US continues to lose billions each year in productivity because of personal and family health issues. In addition to absenteeism, where team members miss time at work, businesses are negatively impacted by presenteeism, which is how much health symptoms, conditions, and diseases adversely affect the work productivity of individuals who come to work not functioning at full capacity due to illness or injury. In summary, a culture of health is significant in the workplace as it:

  • Reduces Costs: Associated with employee medical and disability benefits, labor costs due to reduced absenteeism, labor costs associated with recruitment, and the challenge of worker turnover.

  • Increases Revenue: This could come from improved job satisfaction and greater employee engagement with their work.

  • Increases Brand Reputation & Promotion: This could come in the form of differentiating amongst consumers and employees alike, gaining a reputation as an employer of choice among current and future workers alike, and enhancing a culture of trust with their workers, all of which can have returns that can be pretty significant.

If you sell to consumers, more and more buyers continue to purchase, switch, avoid, and even boycott a brand based on the company's culture. And this group of more belief-driven buyers will likely continue to expand in the future. Brand trust and confidence can influence your equity, sales, market share, and more.

Organizations that successfully acknowledge and address the need to improve employee health, safety, and well-being can expect to see benefits in a wide variety of business outcomes.

Hopefully, you can see how prioritizing a culture of health helps businesses stay vibrant, thriving, and competitive. Every business is in the health business whether they appropriately prioritize it or not.

Culture of Health Versus Corporate Wellness Program

While a culture of health and a corporate wellness program are closely related concepts, they have distinct differences in scope, implementation, and impact. Let's delve into the details:

Definition and Scope:

  • Culture of Health: A culture of health refers to the overall environment, values, and practices within an organization that prioritizes and promotes employee health and well-being. It encompasses a comprehensive approach to health, extending beyond physical well-being to include mental, emotional, and social aspects. A culture of health is ingrained in the organization's DNA and influences all aspects of its operations.

  • Corporate Wellness Program: A corporate wellness program is a specific initiative or set of initiatives designed to improve employee health and well-being. It typically focuses on specific wellness components such as physical fitness, nutrition, stress management, or mental health. A corporate wellness program is a structured and targeted program implemented within an organization to address specific health needs.

Scope of Application:

  • Culture of Health: A culture of health is a broader concept that permeates all aspects of the organization, including its policies, practices, communication, leadership style, physical work environment, and overall company culture. It aims to create an environment where health and well-being are deeply embedded in the organization's values and day-to-day operations.

  • Corporate Wellness Program: A corporate wellness program is a specific program or set of programs that are implemented within an organization to address employee health needs and promote healthy behaviors. It often includes activities, interventions, and resources that are designed to target specific health areas or goals.

Implementation Approach:

  • Culture of Health: Building a culture of health requires a long-term, sustained effort that involves engaging leadership, establishing supportive policies, fostering employee participation and ownership, and creating an environment where health and well-being are actively promoted and valued. It requires a collective commitment and ongoing dedication from all levels of the organization.

  • Corporate Wellness Program: A corporate wellness program is typically implemented as a focused, structured initiative with defined goals and objectives. It involves designing, launching, and managing specific wellness interventions, such as fitness challenges, health screenings, mental health workshops, or educational campaigns. Dedicated wellness coordinators or HR professionals often lead corporate wellness programs.

Organizational Impact:

  • Culture of Health: A strong culture of health profoundly impacts the organization as a whole. It contributes to improved employee engagement, higher job satisfaction, enhanced teamwork, and collaboration, reduced absenteeism, increased productivity, and improved overall business performance. It creates an environment where employees feel valued, supported, and empowered to prioritize their health and well-being.

  • Corporate Wellness Program: A well-designed corporate wellness program can positively impact employee health, reduce healthcare costs, improve employee morale, and enhance the company's reputation as an employer that values employee well-being. While a corporate wellness program can deliver valuable outcomes, its impact may be limited if a broader culture of health does not support it.

Longevity and Sustainability:

  • Culture of Health: A culture of health is a long-term commitment that requires ongoing nurturing and continuous improvement. It involves creating lasting behavior change, embedding health considerations into everyday practices and policies, and adapting to the evolving needs of employees and the organization.

  • Corporate Wellness Program: A corporate wellness program is typically implemented for a specific period and may involve campaigns, challenges, or interventions with a defined duration. However, for sustained impact, it is essential to integrate the program's principles and learnings into the organization's culture and practices.

In summary, a culture of health represents a broader organizational approach that values and prioritizes employee health and well-being at all levels. It requires a comprehensive and sustained effort to create an environment where health is deeply embedded in the organizational fabric.

On the other hand, a corporate wellness program is a targeted initiative or set of programs implemented within an organization to address specific health needs. While a corporate wellness program can contribute to a culture of health, it is just one component of a larger framework that encompasses the entire organization's values, practices, and environment.


Top Ten Things To Consider


Implementing a corporate culture of health requires careful planning and consideration to ensure its success and impact. Here are the top ten most important things to know and consider when implementing a corporate culture of health:

  • Leadership Commitment: The commitment and involvement of top leadership are vital for creating a culture of health. Leaders should actively support and champion wellness initiatives, leading by example and allocating necessary resources.

  • Comprehensive Assessment: Conduct a thorough assessment of employee health needs, preferences, and existing wellness practices within the organization. This assessment will help identify areas for improvement and inform the design of targeted wellness strategies.

  • Clear Objectives and Goals: Establish clear objectives and measurable goals for the culture of health initiative. Clearly define what you aim to achieve and how success will be measured to guide your efforts effectively.

  • Employee Involvement: Engage employees in the design and implementation of wellness initiatives. Seek their input, gather feedback, and involve them in decision-making processes. This fosters a sense of ownership and increases engagement and participation.

  • Tailored Corporate Wellness Programs: Develop corporate wellness programs that address your employees' unique needs and preferences. Consider factors such as demographics, health risks, interests, and work environment. A customized approach increases relevance and engagement.

  • Holistic Approach: Take a holistic approach to employee well-being by addressing physical, mental, emotional, and social health. Include elements such as physical activity, nutrition, stress management, mental health support, work-life balance, and preventive care.

  • Communication and Education: Develop a robust communication plan to raise awareness and promote participation in wellness programs. Regularly communicate the benefits of a culture of health, provide educational resources, and use various channels to reach employees effectively.

  • Wellness Infrastructure: Invest in the necessary infrastructure to support a culture of health. This includes providing access to fitness facilities, healthy food options, mental health resources, and ergonomic workspaces. Ensure employees have the tools and resources they need to prioritize their well-being.

  • Incentives and Recognition: Implement incentives and recognition programs to motivate and reward employees for their engagement in wellness activities. This can include financial incentives, competitions, recognition programs, and other incentives that align with your organization's culture.

  • Ongoing Evaluation and Adaptation: Continuously evaluate the effectiveness of your culture of health initiatives. Collect data, measure outcomes, and seek employee feedback to gauge the impact and identify areas for improvement. Adapt your strategies based on insights gained to ensure long-term success.

Remember that implementing a culture of health is a long-term endeavor that requires ongoing commitment, evaluation, and refinement.

By considering these ten important factors, you can lay a solid foundation for a successful and impactful corporate culture of health that enhances employee well-being and drives organizational success.


Common Pitfalls to Avoid


While I don't recommend taking this on without an experienced expert (which I'll explain below), I want to help make sure you don't make these typical mistakes if you choose to DIY:

Lack of Leadership Support:

  • Without the visible commitment from leadership, efforts to create a culture of health may lack traction and credibility.

  • Leaders should actively participate in and champion health initiatives.

This is why our "Wellness Propels Us" program makes it quick and easy for the executive team to participate.


Insufficient Employee Engagement:

  • Failure to engage employees in the design and implementation of a culture of health can lead to disinterest and low participation rates.

  • Foster a sense of ownership and involvement through employee feedback, input, and recognition.

This is why our "Wellness Propels Us" program makes it quick and easy for the employees to participate.


Inadequate Communication and Education:

  • Poor communication can hinder employee awareness and understanding of health initiatives.

  • Develop a clear communication strategy that includes regular updates, educational resources, and engaging campaigns.

This is why our "Wellness Propels Us" program stays in touch weekly in the email inbox everyone is already checking.

Lack of Integration:

  • Isolated health initiatives not integrated into the overall work environment may be less effective.

  • Infuse your culture of health into policies, practices, and work processes to create a cohesive and supportive culture.

This is why our "Wellness Propels Us" program integrates seamlessly into whatever program your company already has - or doesn't have.


The Value of an Experienced Professional

As an accomplished professional in your area of expertise, I imagine you wouldn't expect me to be able to waltz in and figure out how to do a stellar job in your profession without prior education or training.

And depending on your job, I might even do some serious damage. The same could be said here because failing to properly roll out a culture of health can really set some people back, and we're talking about something as serious as their health and well-being here.

We've currently only got one mind, body, and spirit to show up to work with, and it is the "machine" we're using to accomplish the tasks our role requires.

It can be hard to bounce back from failed attempts, so I want to ensure you know some of the benefits of using an experienced professional since this is way more than giving things a try and hoping they do more good than harm.

Here are some - but not all - of the advantages of leaving this to an experienced professional:

  • Tapping into their expertise for design, implementation, and evaluation

  • Tailoring strategies based on organizational goals and employee needs

  • Ensuring the program is comprehensive, effective, and aligned with industry best practices

  • Leveraging the professionals' ability to collect and analyze data on outcomes and engagement

  • Using insights to refine and optimize strategies for maximum impact

A culture of health is not just a nice-to-have addition to an organization; it is a powerful strategy for expansion, scaling, and sustained business growth. Embrace the secrets to success with a culture of health, and unlock the full potential of your business's growth journey.

By implementing the secrets to success outlined in this ultimate guide, businesses can witness the profound impact of a culture of health on their bottom line, employee satisfaction, and overall success.

However, to fully realize these benefits, engaging an experienced professional who can guide the development, implementation, and evaluation of corporate wellness strategies is crucial.

In addition to your culture of health, ensure that you have a complimentary corporate wellness program and witness the profound positive impacts it can have on your business and your valued team members.

Remember, the path to a flourishing culture of health and corporate wellness program begins with recognizing the importance of employee well-being and taking proactive steps to prioritize it.

By implementing a corporate wellness program that includes a culture of health, you can create a healthier and more prosperous future for your business and team members, and Grow With Flowers can help.


The "Wellness Propels Us" Program

Our "Wellness Propels Us" program is virtual, so your team members can participate any time from anywhere that they can access email.

In five minutes or less, each team member can watch an engaging weekly video lesson that presents one impactful wellness concept that anyone can easily incorporate into their daily routine.

Yes, really - in just five minutes or less!

What Each Team Member Gets

Each week, each team member gets a new micro-mastery email with a simple and supportive well-being technique.

That's right! All they have to do is open one extra email where they're already checking their emails.

There are no class schedules or coaching consultations to keep up with, no apps or member's areas to log into, and no extra passwords or complicated gadgets to keep up with.

All Leadership Has To Do

Once you join, you'll get a simple one-page registration website link where each team member enters their name and email address to start getting their weekly emails immediately.

All you have to do is send one email to the team members with the link for them to sign up.

Then the team member clicks the link to get started - that's it!

We even provide the email template for you, and you can customize it (or write your own if you wish) - it's that simple!

What Makes These Micro-Mastery Emails So Special

In addition to being five minutes or less, each bite-size concept helps everyone accomplish weekly wins to build momentum and confidence.

Instead of focusing on non-inclusive tasks that many don't consider to be easy (or fun), like tracking every step and stair, running a 5K, or quitting smoking or drinking cold turkey for cash, employees become instantly empowered with quick, practical, easy-to-access-anywhere-anytime tips, tools, and tricks.

Many micro-mastery emails include bonus content such as handouts or engaging team-building activities.

For example, when there's a weekly challenge, it's designed so that everyone can participate, no matter their current fitness level, to strengthen team bonds instead of weakening them.

And most importantly - they're fast and fun!

Why This Program Is The One

Before starting Grow With Flowers LLC in 2010, I was a Lead Trainer on behalf of companies like Dell, the Department of Justice, and St. Edward's Professional Education Center.

I created curricula for thousands and developed systems that have made millions for a wide variety of companies.

I'm the author of "High Achiever Gut," and I'm Harvard certified for "Improving Your Business Through a Culture of Health."

I'm also a:

  • National Board-Certified Health & Wellness Coach (NBC-HWC)

  • Certified Team Well-Being Coach

  • Certified Digestive Health Professional

  • Certified Practitioner of Natural Health

  • Registered Yoga Teacher

  • Mindful Mobility Focused Certified Genius Break Coach

  • Certified Yoga Coach

  • Certified Integrative Health Coach

  • Certified Corporate Meditation & Mindfulness Facilitator and

  • Certified in Tension & Trauma Release Exercises.

I use this varied background to build programs that are as comprehensive as my experience, and I use my skills as a speaker, trainer, and presenter to keep the content engaging and inspiring.

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Simply put, this program is for those who demand the best.

Let's face it - study after study reveals the importance of workplace wellness programs. And unfortunately, they also reveal the reluctance of people to participate.

That's understandable as we only get busier and busier with increasingly distracting information coming at us at all times from all directions.

This program's mini-goals help team members accomplish mini-wins.

Over time, these small steps snowball into habits that blossom into lifestyle changes.

No matter what you currently provide to improve your company's culture of health, this program is designed to enhance it.

And if you're just starting to prioritize team well-being, this program is a perfect fit as it can hold its own as a stand-alone support system.

Best of all, it easily grows as you do.


FAQs

How long is the program?

The longer your team enjoys the program, the better. Short-term campaigns that promote quick fixes can do more harm than good as opposed to long-term progress. However, we have a variety of options to accommodate your current needs.


What if our company has special requirements?

While this program can work for all companies of all sizes "right out of the box," our Customization Concierge is happy to discuss how we can create what you desire and dream of.

Some examples include physical product giveaways since studies have shown how these can positively impact participation. And we're not talking about another pen or mug, but instead, unique gifts that enhance overall wellness for anyone. What if we already do/do not have a wellness program in place?

Excellent! As of today, a robust collection of scientific literature supports the conclusion that well-designed and well-executed wellness programs yield a positive ROI.

And VOI reflects the broader impact on employee morale, company loyalty, and overall performance regarding goals, priorities, and objectives. According to Harvard Business Review, new evidence shows that once considered a nice extra, wellness programs are now a strategic imperative. That's why "Wellness Propels Us" is designed to stand alone to meet your needs or weave together seamlessly with the initiatives you already have in place.

To discuss how you can implement this proven program and a culture of health in your company, fill out this quick questionnaire to apply to schedule a complimentary Corporate Culture of Health Consultation call.

If it looks like we can support you, our expert will be happy to discuss how this program can initiate the change interventions you want to see in your company while taking into consideration exactly where you are now versus where you want to be.

Let's create a healthier, happier, and more prosperous future together. We look forward to helping you be the change you wish to see in your business and beyond, so let's talk soon!



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